How to go from 0 to 1 with your Product analytics
Data are flowing from all different directions. Setting up your product analytics for success can become a hassle especially if you don't know where to start from and where to focus at. In this interview with Fatih Koca, Director of Analytics at Mixpanel, he is sharing a framework to go from 0 to 1 or a hundred with your product analytics. Key takeaways: - How to put an order in your huge amount of data - How to go from vision to KPIs to metrics to product analytics in a step-by-step manner - How to set up your product analytics for success and not create another legacy system The interviewee: Fatih Koca is Director of Analytics Strategy at Mixpanel. He advises Mixpanel customers on developing their analytics strategy and improving data-informed decision making. He is also guest lecturing on analytics at various Bay Area universities. The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness. About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialise in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.