The art of contextual onboarding
A contextual (or just-in-time) onboarding approach is an excellent alternative for upfront tutorials or walkthroughs. Product experts who follow this approach try to provide helpful information at the point of user action: the guidance you offer is specific to the user’s point in the journey. It’s a simple, yet powerful design technique which can be implemented in many different ways. In this interview with Yazan Sehwail, we are discussing contextual onboarding and why it's way more effective than walkthroughs. Yazan is teaching us in a step-by-step manner and answers some important questions that help us to fully grasp how contextual onboarding might actually change the way we onboard our users. Key takeaways: - Why product tours are not effective any more - How to enhance your UX with a contextual onboarding layer - How to onboard users in primary and secondary features The interviewee: Yazan is the CEO of Userpilot. Helping teams increase user adoption with better product experiences. The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness. About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialise in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.