An Onboarding Expert’s Playbook for Maximizing Product Adoption Rates (with Ramli John)
As the saying goes, you can lead a horse to water, but you can't make it drink. I think that old chestnut really sums up the product onboarding to adoption pipeline; just because a user has found your product doesn't mean they'll end up paying for it. I get it; it's frustrating when new users seem to arrive at your product, take a sniff, and gallop off into the sunset. But we're not here to commiserate about runaway users, we're here to zoom out on this kooky little analogy and understand how...