Prof G Markets: Twitter’s Rebrand to X, Mattel’s IP Playbook, and What’s Next for Snap

This week on Prof G Markets, Scott shares his thoughts on Twitter rebranding as “X,” and takes us through some of the best and worst branding moves in corporate history. He then takes a look at Mattel’s media strategy on the heels of Barbie’s blockbusting performance at the box office. Finally, he makes a prediction about where Snap is headed given continued weakness in the digital ad market. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Om Podcasten

Bestselling author, professor and entrepreneur Scott Galloway combines business insight and analysis with provocative life and career advice. On Mondays and Fridays, Office Hours features Scott answering your questions about business, career, and life.  On Wednesdays, Raging Moderates brings Scott together with political strategist and The Five co-host Jessica Tarlov together to break down the biggest political stories of the week through a centrist lens.  On Thursdays, Conversations features Scott talks with leading thinkers across business, geopolitics, tech, and culture. On Saturdays, don’t miss No Mercy / No Malice, Scott’s Webby Award-winning newsletter, as read by actor and raconteur George Hahn. And on the first Sunday of every month, check out First Time Founders, where Ed Elson sits down with entrepreneurs for conversations about what it really takes to build a business from scratch.  To resist is futile… Want to get in touch? Email us, officehours@profgmedia.com.