Prof G on Marketing: Should Your Brand Take a Stand?

Welcome to the second episode of our special series, Prof G on Marketing, where we answer questions from business leaders about the biggest marketing challenges and opportunities companies face today. In today’s episode, Scott answers your questions about whether brands should get political, how to pivot when industry assumptions no longer hold, and why marketers must adapt to a world where trust is shifting from institutions to individuals. Want to be featured in a future episode? Send a voice recording to officehours@profgmedia.com, or drop your question in the r/ScottGalloway subreddit. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Om Podcasten

Bestselling author, professor and entrepreneur Scott Galloway combines business insight and analysis with provocative life and career advice. On Mondays and Fridays, Office Hours features Scott answering your questions about business, career, and life.  On Wednesdays, Raging Moderates brings Scott together with political strategist and The Five co-host Jessica Tarlov together to break down the biggest political stories of the week through a centrist lens.  On Thursdays, Conversations features Scott talks with leading thinkers across business, geopolitics, tech, and culture. On Saturdays, don’t miss No Mercy / No Malice, Scott’s Webby Award-winning newsletter, as read by actor and raconteur George Hahn. And on the first Sunday of every month, check out First Time Founders, where Ed Elson sits down with entrepreneurs for conversations about what it really takes to build a business from scratch.  To resist is futile… Want to get in touch? Email us, officehours@profgmedia.com.