180: Mastering Meta Ads for Creative Entrepreneurs with Laura Ball

I am so excited to welcome Laura Ball to The Professional Creative, everyone! Laura is an expert in media advertising who has helped clients achieve impressive results through strategic ad campaigns, and she joins me for this conversation to discuss digital advertising, specifically Meta (Facebook) ads, and how they can be leveraged as a powerful tool for creative entrepreneurs to grow their businesses. Join us as Laura shares her background in marketing and communications and how she discovered Facebook advertising through a course by Amy Porterfield (whom, as some of you might recall, I have had on the show before). She explains her passion for results-driven marketing and the ability to target specific audiences, which led her to specialize in helping creative, impact-driven entrepreneurs amplify their reach. Our conversation covers various aspects of running successful ad campaigns, including the evolution of targeting on Meta platforms, the benefits of ongoing ads versus launch-focused campaigns, and the key data points to track for effective decision-making. Laura stresses the need to have a clear strategy in place before launching ads and also provides practical advice for those new to running ads, such as securing your business account, setting up proper tracking, and determining a realistic budget to start with! Laura also shares information about her coaching and ad management services for those interested in working with her directly. Tune in for some incredibly valuable insights and guidance for creative entrepreneurs looking to leverage the power of digital advertising to grow their businesses! 📒 Episode Notes, Links, & Resources 📒 https://www.professionalcreative.com/blog/180 📝 Read the Transcript 📝 Connect with Bonnie: ▸ ONLINE | http://bonniechristine.com ▸ INSTAGRAM | https://instagram.com/bonniechristine ▸ START SIMPLE IN SURFACE DESIGN | FREE MINI CLASS | https://www.bonniechristine.com/startsimple ▸ FREE SURFACE DESIGN GUIDE | https://www.bonniechristine.com/guide  

Om Podcasten

Have you ever dreamed of having a mentor with years of success to guide you through your creative business journey? That’s exactly what you’ll get when you tune into The Professional Creative podcast with your host, Bonnie Christine. With over 14 years of experience as an artist, entrepreneur, educator, and leader, Bonnie brings genuine warmth and actionable advice to your journey as a creative professional. Tune in each week to get inspired and discover how the days of struggling to succeed as a creative are over. Each episode is designed to help you GROW no matter what phase of the journey you’re on. From overcoming creative challenges to learning how to promote your work, you’ll learn how to take your passion to the next level and see SUCCESS. If you’re an aspiring professional creative or already on the entrepreneurial journey, you’ll hear about the latest marketing trends, best business practices, and inside tips from a longtime designer—all to help you grow your business like a boss! Welcome to The Professional Creative podcast.