How to Crush Content Marketing as a Small Business (with Andy Crestodina)
Sometimes being in business can feel like you’re trapped in a monster movie. Like the Godzilla movie —one of those Godzilla ones where the giant beast just stomps around, crushing everything in sight… And things can feel especially bleak when you’re up against a big competitor. After all, they’ve got millions in their budget for advertising. If you’re “the little guy,” how on earth are you going to make a dent when you’re trying to compete against THAT? Well if you’ve ever found yourself in that situation—or even if all you want to do is hold your own with the competitor across town—I’ve got great news. On today’s podcast, my guest is Andy Crestodina. His company, Orbit Media, has done web design for almost 20 years. But recently he’s become recognized as an expert in content marketing—the art and science of gaining attention for your business with interesting and engaging content. He joined me for a half-an-hour, but I have to tell you… With the amount of value he packed into just 30 minutes, you’d swear he was with me for five times that long. Andy goes deep on how you can find out what content your customers want to consume—and then rise to the top of the competitive heap by creating that content for them. And here’s the best part. You don’t need a Godzilla-sized budget to get eyeballs on your content. In fact, there’s no better way to take on industry giants than by simply being better than they are at content. But I’m getting ahead of myself. To get the most of what Andy has to say, you really do have to listen. Sign up for my FREE video masterclass training “How to Create & Launch Your Own Profitable Client Generating Website”… save your seat here 👉 https://wesmcdowell.com/training