How to Rank Your Website in Local Search in 2021 (with Darren Shaw)

You may or may not know a dirty little secret about local search Google… It really, really likes showing people businesses that are close to them. Doesn’t matter if you’re the king of the hill in your neighborhood— Two towns over, there’s a good chance that when people search locally for what you do, they won’t see YOU. Not exactly great news, but hey… Those are the breaks. However, my guest on today’s podcast has dedicated his career to helping businesses like yours make the most of Google local search. Darren Shaw really is “the man” when it comes to Google. He’s known all over the Web for the work he does, studying how websites rank and talking to thousands of business owners. And on today’s podcast I’ve got him all to myself, so I can ask all the questions you need to know to win at the local search game. Which is awesome, because Darren runs White Spark, the agency behind the Local Search Ranking Factors study that comes out every year. I’ve talked about this ranking factors list a LOT in the past—and now I get to interview the expert himself. In other words, if you have even a passing interest in local SEO… You NEED to listen to today’s episode. Check out his website  https://www.whitespark.ca YouTube Channel: Whitespark Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training

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How do I use my website to get more customers and clients for my small business? How do I even get them to my website in the first place? How do I scale up fast, so I can start making consistent income, and build a business I LOVE showing up for every day? These are the questions at the very core of The Profitable Website, and the ones web strategist Wes McDowell lives for! In every single value-packed episode, Wes will be your go-to guide — teaching you how to use the best what's-working-now digital marketing strategies to attract new prospects to your website... and THEN how to speak to them in a way that means something to them, build a list of warm leads that you can then market your services to. Each episode is created to help inspire you to take action on the strategies that are proven to work best, so you can stop guessing, and start growing your small business into something bigger. In the end, you'll have a series of digital assets you can put on autopilot to do the hard job of attracting, and ultimately winning over cold prospects into flaming hot leads, and finally — the Holy Grail — paying customers who come back again and again. Whether you want to master Facebook ads, email marketing, video marketing, or website conversions, this is the show that will get you there the fastest. Join Wes McDowell today, and learn the tactics that will get results, generate more profits, and turn that business idea into an actual business you love. Online marketing made easy, Wes will show you the art of online business, and how to do it RIGHT.