The 5 Secrets of Highly Converting Website Copy (with Aaron Wrixon)
One of my favorite reasons why I believe every small business should have a client generating website is because it acts as a 24/7 sales person. When I first started building websites for people I thought that a great looking website was the answer. All the top websites that existed out there at the time looked great (so it confirmed my beliefs). My beliefs started to shift though when I started testing the words (or copy) on the websites I was building. That’s when I realized that great copy is the secret sauce that’s responsible for your customers deciding to do business with you. Compelling copy on your website is so important, that’s because one single word can either kill the sale or bring thousands of dollars into your bank account. The copy is like a sticky glue that keeps people hooked on your website and persuades them to buy. And the people who fling those persuasive words like ninja stars with devastating effect are called copywriters. On today’s podcast, I bring MY most trusted copywriter who’s worked on many of my clients websites, Aaron Wrixon. Even if you’ve never written copy before, Aaron shows you the 5 steps any beginner can start today to generate more leads and sales in your website copy. Knowing which words to use in your website copy can be tricky. And even tricker — what to leave out. Tune in today and hear Aaron demystify copywriting and give you a clear step-by-step blueprint on how you can start today. Learn more about Aaron at: https://wrixon.com/
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How do I use my website to get more customers and clients for my small business? How do I even get them to my website in the first place? How do I scale up fast, so I can start making consistent income, and build a business I LOVE showing up for every day?
These are the questions at the very core of The Profitable Website, and the ones web strategist Wes McDowell lives for! In every single value-packed episode, Wes will be your go-to guide — teaching you how to use the best what's-working-now digital marketing strategies to attract new prospects to your website... and THEN how to speak to them in a way that means something to them, build a list of warm leads that you can then market your services to.
Each episode is created to help inspire you to take action on the strategies that are proven to work best, so you can stop guessing, and start growing your small business into something bigger.
In the end, you'll have a series of digital assets you can put on autopilot to do the hard job of attracting, and ultimately winning over cold prospects into flaming hot leads, and finally — the Holy Grail — paying customers who come back again and again. Whether you want to master Facebook ads, email marketing, video marketing, or website conversions, this is the show that will get you there the fastest. Join Wes McDowell today, and learn the tactics that will get results, generate more profits, and turn that business idea into an actual business you love. Online marketing made easy, Wes will show you the art of online business, and how to do it RIGHT.