Good data and the ethical role of AI in brand and market research

Ethical data governance practices are essential to driving business growth and positive social change. However, issues like misrepresented data or dark data can negatively impact underrepresented groups and contribute to environmental harm. How can companies effectively manage data complexities and uphold responsible practices to ensure a sustainable and equitable future? In this episode, experts uncover the challenges of inclusive research, the evolving regulatory environment, and the future of data management. They highlight the importance of ethical governance and leveraging data for good, while also exploring the role of AI in identifying and addressing these issues. Featured Experts • Caroline Frankum, Global Chief Executive Officer, Profiles Division, Kantar • Valeria Piaggio, Global Head, Diversity, Equity & Inclusion, Kantar • Dr. Elena Huff, Director, Consult Partner, Kyndryl

Om Podcasten

Progress demands transformation. But in a digital-first world, with the velocity of change increasing every day, how do you know you're making the right kind of progress? How can you think big while juggling rising IT complexity, costs, and vulnerability? Welcome to The Progress Report, a podcast brought to you by Kyndryl, your partner for continuous innovation. Join our Chief Design Officer, Sarah B. Nelson, and Global Leader of Kyndryl Vital, Tom Rourke, as they sit down with thought leaders, technologists, and creative problem solvers. We’ll explore provocative ideas about to how to modernize IT for efficiency and growth, create differentiated experiences, secure a resilient business, and ensure you’re always ready for change. Keep your finger on the pulse—listen to The Progress Report.