The Promonews Podcast - Aoife McArdle

From emerging as a director in the early 2010s, Aoife McArdle has explored the boundaries of narrative filmmaking in music videos, commercials and longform - most recently on AppleTV’s psychological thriller-cum-black comedy Severance. We talk to her about her roles as director and producer on the series and how her background in music videos - working with Jon Hopkins, U2 and Coldplay, among others - has informed her later career. Useful links: Severance https://www.imdb.com/title/tt11280740/ https://tv.apple.com/ (subscription required) Little Comets - The Isles https://www.promonews.tv/videos/2010/09/15/little-comets%E2%80%99-isles-aoife-mcardle/6333 Clock Opera - Lesson No.7 https://www.promonews.tv/videos/2011/11/17/clock-opera-lesson-no-7-aoife-mcardle/30242 Jon Hopkins - Open Eye Signal https://www.promonews.tv/videos/2013/04/30/jon-hopkins-%E2%80%98open-eye-signal%E2%80%99-aoife-mcardle/18330 U2 - Every Breaking Wave https://www.promonews.tv/videos/2015/02/13/u2-every-breaking-wave-aoife-mcardle/31850 Kissing Candice https://www.imdb.com/title/tt5225428 Coldplay - Trouble In Town https://www.promonews.tv/videos/2020/03/17/coldplay-trouble-town-aoife-mcardle/63853 Honda - Ignition https://smugglersite.com/europe/commercials/aoife-mcardle/honda-ignition

Om Podcasten

A podcast series about music videos and the people who make them. In each episode David Knight and Rob Ulitski chat to an individual making a significant impact in music video production right now, and discuss their most important work. The podcast talks to people from across the industry, exploring how they express their creativity and craft to make era-defining music videos. Visit www.promonews.tv for a daily update of music video creativity and industry news, and sponsor Loop Talent at https://looptalent.co.uk for info on their roster of DoPs, art directors, hair & makeup artists, and more!