How to drive more direct bookings in your hotel: Anthony Lazzara, Little Hotelier
This episode is brought to you by Wheelhouse - the best revenue management platform for vacation and short term rentals. Learn more about Wheelhouse here ➡️ https://usewheelhouse.com Use code KNOWINGHOSPITALITY for 50% off your first month with Wheelhouse. --- Anthony is the Senior Market Manager for Little Hotelier, a hotel property management system, channel manager, booking engine and website builder all in one - aimed at making it easier for independent hoteliers to run their properties and drive more direct bookings. And that’s been one of the most difficult puzzles that hotels have been facing for years now. In the past it’s felt like no matter what you did the OTA share of bookings kept growing. Well times are changing and with the right strategy, your hotel can take advantage. On this episode Anthony shares a ton of great information about the state of travel and some of the best practices that you can put in place today to not only compete but to use OTAs to your advantage. This was a great episode that I personally found to be very helpful. I hope you take more than a few ideas away as well. About Anthony Based in Texas, Anthony Lazzara is a Senior Market Manager at Little Hotelier, the world’s most trusted hotel management software. With a deep understanding of the needs of small accommodation providers, Anthony has developed specialized knowledge in the North American and the Carribean markets that he manages. He holds a Bachelor’s Degree in Management Information Systems and Marketing from the University of Arkansas. About Little Hotelier We don’t come with a scary price tag. With us, you get a neat little package that helps you do all the things the big properties do, but in your own, uniquely-small way. Our all-in-one reservation and hotel management system, designed specially for small accommodation providers, gives you: An easy-to-use front desk system, to keep your property in order A booking engine for your hotel website, to clinch direct bookings A great channel manager, to get your property on to OTAs A website builder, so you can jazz yours up or start from scratch Reporting and insights, to help you make the best choices Built-in payments, so you can save up to four minutes per booking The ability to list on metasearch sites, like Google Hotel Ads Plus, our system is available as a mobile app. This means you can manage your property from anywhere, and never miss a beat when it comes to delighting your guests with extraordinary experiences and memorable stays. Little Hotelier. From boutique hotels to vacation rentals, we’re the one solution that’s been perfectly designed and fitted out to meet the needs of small property owners and operators. Links Little Hotelier: https://www.littlehotelier.com/ Anthony's email: anthony.lazzara@littlehotelier.com