Navigating the Shift: Optimizing Business Models and Distribution Channels in Femtech and Digital Health Ep 116

🎙️ Discover the Unexpected: How These Female Entrepreneurs Are Reshaping HealthcareIn this episode of the Provider’s Edge, we're diving deep into the world of women's health innovation. I had the pleasure of hosting a panel discussion at the FemTech Consumer and Innovation Summit during New York Tech Week in June 2024. Meet our inspiring guests:Hannah Samano, Founder & CEO of Unfabled, a consumer health platform revolutionizing women's wellbeing through personalized solutions.Amanda Watters Gorman, Pediatric Nurse Practitioner and Founder of Nest Collaborative, pioneering preventive lactation telehealth to improve maternal-child health outcomes.Key takeaways from our discussion:Mastering direct-to-consumer marketing in women's health and wellnessLeveraging TikTok for exponential growth in the health tech spaceBuilding strong investor relationships to fuel healthcare startup expansionDominating digital marketing strategies for women-focused health initiativesEngaging and retaining female consumers in the evolving healthcare industryHannah and Amanda share their FemTech entrepreneurship journeys. They offer insights on overcoming obstacles in a competitive market. Learn about securing funding and scaling health tech businesses.We explore user-centric design in women's health technology. Unfabled and Nest Collaborative address unmet needs in women's health. Our discussion showcases innovation in personalized healthcare solutions.The panel dives into emerging trends in FemTech. We examine potential collaborations in women's health technology. The conversation highlights tech's growing impact on women's health outcomes.Healthcare marketing strategies for reaching consumers are discussed. We explore methods for building trust in the digital health space.This episode is crucial for healthcare entrepreneurs and investors. Gain strategies for healthcare business development. Learn about cutting-edge healthcare technology solutions. Discover how these founders drive innovation in women's health.Now, I'd love to hear from you! What aspect of FemTech innovation excites you the most? Take a screenshot of this episode on your preferred platform and share it on LinkedIn. Tag @SabrinaRunbeck and let's start a conversation about the future of women's health technology. Your insights could spark the next big idea in healthcare!Episode Timeline:[00:02:51] - Partnership with a digital marketing expert, SEO and content creation[00:05:35] -  Balance between content that is educational and engaging[00:07:45] -  Journey of creating Unfabled, how community engagement helped the business[00:12:39] -  Challenges of monetizing a startup, particularly in the FemTech space[00:14:27] -  Founder's presence in marketing efforts.[00:19:08] - Understanding customer needs and expanding market reach[00:25:44] -  Complexities of scaling a business from B2C to B2B2C[00:29:32] - Building strategic relationships and partnerships.[00:32:28] - Tips on effective networking at conferences and maintaining relationships[00:34:38] - Follow-up communications with investors and partners.[00:38:00] - Importance of celebrating milestones.Listen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗🎧 SabrinaRunbeck.com/Podcast ------------------------------------------Rather read our episode's best highlights?For the visual learners, 📚 subscribe to our LinkedIn Newsletter where we summarize each episode into a 4-5 minutes blog for you.Click here to 🔔 subscribe: SabrinaRunbeck.com/LinkedInNewsletter------------------------------------------We love to hear your feedback. Send me a personal message on Linkedin.com/in/SabrinaRunbeck or share a post and tag me @SabrinaRunbeckLet me know how you like to uplevel your success!

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The healthcare industry is in a state of flux, with new technologies, regulations, and challenges emerging all the time. Healthcare entrepreneurs and startup founders face an uphill battle, competing with established players in the industry while striving to make a positive impact. The Provider's Edge is a podcast that recognizes these challenges and aims to provide a roadmap for success. Sabrina Runbeck, the host of Provider's Edge podcast, has first-hand experience with the challenges facing healthcare entrepreneurs. As a Cardiothoracic Surgery Physician Associate with more than 12 years of experience in public health and neuroscience, she has seen the toll that burnout and other obstacles can take on healthcare professionals. After overcoming burnout herself, Sabrina took a career pivot, leveraging public speaking to share her true mission. Sabrina believes that changemakers in healthcare do not burn out because they want to do less. They want to do more of what they love and be seen and appreciated. She is passionate about helping healthcare entrepreneurs and startup founders break free from the traditional healthcare model and creates a business that not only generates income but also has a positive social impact. In each episode of Provider's Edge, Sabrina and her guests provide valuable insights and actionable tips to help healthcare entrepreneurs and startup founders overcome the common obstacles that they face. They provide guidance on improving operational efficiency, reducing provider fatigue, increasing access to meet patient expectations, and introducing the next generation of healthcare innovators who are truly making a difference. Sabrina and her guests are experts in their field and have a wealth of knowledge to share. They provide real-world examples and practical advice that you can implement right away to transform your business. The Provider's Edge podcast is the perfect podcast for healthcare entrepreneurs and startup founders who want to make a difference in the world. As a healthcare business owner, you can have it all - an efficient team, clients who feel well cared for, and reclaim an extra day per week. Sabrina and her guests will guide you through the process of rewriting the rules for your business so you can have more time off, a great team, and more income. They will help you break down the barriers that are holding you back and show you how to take control of your business, your life, and your future. In addition to the podcast, Sabrina runs a monthly event called "Healthcare Disruptors Think Tank," which is a collaborative networking event that brings together healthcare entrepreneurs and startup founders to share ideas and insights. Sabrina believes that collaboration is key to success in the healthcare industry, and she is passionate about building relationships and sharing knowledge. Podcast speaking has become one of the most effective ways for healthcare entrepreneurs to scale their businesses in today's world. The Provider's Edge podcast provides a platform for entrepreneurs to share their expertise, build credibility, and connect with a wider audience. Sabrina understands the importance of leveraging podcast speaking to scale your business, and she encourages healthcare entrepreneurs and startup founders to embrace this platform. The Provider's Edge is the perfect podcast for healthcare entrepreneurs and startup founders who want to make a difference in the world. Join Sabrina and her guests to discuss the smartest strategies for scaling your business and creating a positive social impact in the healthcare industry. Start listening today and take your healthcare business to the next level! For more information about the podcast or Sabrina Runbeck visit SabrinaRunbeck.com