Women-led. Underestimated. Overdue: Stop Waiting for Your Seat at Their Table

SHOW ME THE MONEY? Not if you're a woman in HealthTech.Less than 2% of VC dollars go to women-led healthcare companies—and even fewer to women’s health solutions.I spoke with Mayra Hurtado, CEO of Prelude Health, who’s scaled her menopause testing startup internationally. But like so many underrepresented founders, she’s still fighting for investor attention, burning time and energy trying to explain her impact to the wrong rooms.Here’s what most founders don’t hear enough:It’s not your pitch—it’s the positioning.And you don’t need to fix yourself—you need a GPS for a system that was never built for you.This episode is your wake-up call if:You’re stuck in the endless pitch cycleYou’ve got traction, but investors still don’t “get it”You’re overextended, doing everything, and seeing little progressLet’s stop asking for permission and start building stages designed for us. It’s not about working harder—it’s about aligning smarter.What You’ll LearnWhy brilliant products and polished pitches still don’t close fundingThe hidden roadblocks women and underrepresented founders face in healthcareHow to position your innovation in a system designed to overlook youWhat “strategic alignment” really means—and how to use it to scale fasterThe story behind the creation of the HealthTech Showdown and why it mattersTimestamps:00:00:00 - VC Funding Gap: Building Your Own Stage00:02:11 - Founder Story: Wake Up Call00:05:37 - Founder Story: Pitch Misalignment00:09:14 - Four Hidden Struggles for Underrepresented Founders00:13:41 - Systemic Bias resulting to the Network Gap00:14:51 - Strategy #1: Strategic Positioning for Funding and Growth00:16:57 - Aspivix Case Study: Tailoring the Pitch to the Audience00:19:09 - Strategy #2: Having Dialogue with Investors00:19:43 - Strategy #3: Create a Understandable Framework00:20:49 - HealthTech Showdown: A Strategic Alternative to Traditional Pitching00:25:58 - Practical Steps for Founders to Succeed00:28:37 - HealthTech Showdown workshop: Mayra’s Testimonial𝑶𝒕𝒉𝒆𝒓 𝑬𝒑𝒊𝒔𝒐𝒅𝒆𝒔 𝒀𝒐𝒖 𝑾𝒐𝒖𝒍𝒅 𝑬𝒏𝒋𝒐𝒚:Ep 125: The Hidden Battle Every HealthTech Innovator Must Fight Why your idea alone isn’t enough—real talk on strategic fit, market entry, and surviving gatekeepers. https://www.linkedin.com/pulse/you-fighting-right-battles-your-healthtech-journey-sabrina-8nv2c/?trackingId=cWqIOVqXQ5uoY15umVU%2Frw%3D%3D Ep 148: Your Tech Isn’t Failing—Your Compliance Strategy Is A deep dive into what happens after the pitch—how founders fail or succeed based on team alignment and integration strategy. https://podcasts.apple.com/us/podcast/ e148-why-investors-dont-get-your-pitch-and-how-to-fix/id1520028468?i=1000701186098 Ep 16 with Uwe Dockhorn: create your ultimate anti burnout strategy for your family's sake https://podcasts.apple.com/us/podcast/create-your-ultimate-anti-burnout-system-for-your-loved/id1520028468?i=1000642471571 E140 | The Rise of FemTech: Breaking Barrier From Lab To Market https://podcasts.apple.com/us/podcast/e140-the-rise-of-femtech-breaking-barrier-from-lab-to-market/id1520028468?i=1000686741508 Resources Mentioned:Apply to pitch on HealthTech Showdown: PulsePointPath.com/ShowdownImpact Quotient Quiz: Are you scaling impact or just staying busy? ImpactQuotientQuiz.comListen 🔊to this episode now and Subscribe to the Provider’s Edge to never miss an episode❗🎧 SabrinaRunbeck.com/Podcast ------------------------------------------Rather read our episode's best highlights?For the visual learners, 📚 subscribe to our LinkedIn Newsletter where we summarize each episode into a 4-5 minutes blog for you.Click here to 🔔 subscribe: SabrinaRunbeck.com/LinkedInNewsletter------------------------------------------We love to hear your feedback. Send me a personal message on Linkedin.com/in/SabrinaRunbeck or share a post and tag me @SabrinaRunbeckLet me know how you like to uplevel your success!

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The healthcare industry is in a state of flux, with new technologies, regulations, and challenges emerging all the time. Healthcare entrepreneurs and startup founders face an uphill battle, competing with established players in the industry while striving to make a positive impact. The Provider's Edge is a podcast that recognizes these challenges and aims to provide a roadmap for success. Sabrina Runbeck, the host of Provider's Edge podcast, has first-hand experience with the challenges facing healthcare entrepreneurs. As a Cardiothoracic Surgery Physician Associate with more than 12 years of experience in public health and neuroscience, she has seen the toll that burnout and other obstacles can take on healthcare professionals. After overcoming burnout herself, Sabrina took a career pivot, leveraging public speaking to share her true mission. Sabrina believes that changemakers in healthcare do not burn out because they want to do less. They want to do more of what they love and be seen and appreciated. She is passionate about helping healthcare entrepreneurs and startup founders break free from the traditional healthcare model and creates a business that not only generates income but also has a positive social impact. In each episode of Provider's Edge, Sabrina and her guests provide valuable insights and actionable tips to help healthcare entrepreneurs and startup founders overcome the common obstacles that they face. They provide guidance on improving operational efficiency, reducing provider fatigue, increasing access to meet patient expectations, and introducing the next generation of healthcare innovators who are truly making a difference. Sabrina and her guests are experts in their field and have a wealth of knowledge to share. They provide real-world examples and practical advice that you can implement right away to transform your business. The Provider's Edge podcast is the perfect podcast for healthcare entrepreneurs and startup founders who want to make a difference in the world. As a healthcare business owner, you can have it all - an efficient team, clients who feel well cared for, and reclaim an extra day per week. Sabrina and her guests will guide you through the process of rewriting the rules for your business so you can have more time off, a great team, and more income. They will help you break down the barriers that are holding you back and show you how to take control of your business, your life, and your future. In addition to the podcast, Sabrina runs a monthly event called "Healthcare Disruptors Think Tank," which is a collaborative networking event that brings together healthcare entrepreneurs and startup founders to share ideas and insights. Sabrina believes that collaboration is key to success in the healthcare industry, and she is passionate about building relationships and sharing knowledge. Podcast speaking has become one of the most effective ways for healthcare entrepreneurs to scale their businesses in today's world. The Provider's Edge podcast provides a platform for entrepreneurs to share their expertise, build credibility, and connect with a wider audience. Sabrina understands the importance of leveraging podcast speaking to scale your business, and she encourages healthcare entrepreneurs and startup founders to embrace this platform. The Provider's Edge is the perfect podcast for healthcare entrepreneurs and startup founders who want to make a difference in the world. Join Sabrina and her guests to discuss the smartest strategies for scaling your business and creating a positive social impact in the healthcare industry. Start listening today and take your healthcare business to the next level! For more information about the podcast or Sabrina Runbeck visit SabrinaRunbeck.com