Episode 19: Chip Bergh

Rescuing Levi’s A self-declared ‘brand guy’, Chip Bergh was appointed president and CEO of Levi Strauss & Co. in 2011. During his tenure the company has experienced a dramatic turnaround marked by outstanding performance and reclaiming its cultural relevance. In short, Levi’s has become cool again! Along the way, Chip has shown himself to be a provocateur. In this podcast with Des Dearlove, co-founder of Thinkers50 and Geoff Tuff, Principal of Deloitte Consulting LLP, Chip explai...

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Provocateurs offer fresh insights, novel perspectives and unique ways forward in the face of uncertainty. A collaboration between Thinkers50 and Deloitte, the monthly Provocateurs podcast gives you direct access to the thoughts, experiences, stories and insights of remarkable leaders from around the world. The aim is simple: to provoke you to think and act differently through candid and thought provoking conversations with fantastic leaders.