Episode 26: Atif Rafiq

Atif Rafiq: Digital Disruptor Provocateur of the C-Suite, Atif Rafiq has been disrupting companies for more than 25 years in Silicon Valley, the Fortune 500, and through a variety of his own startups. Having begun his career in digital native companies including AOL, Yahoo, and Amazon, Atif was named the first chief digital officer in the history of the Fortune 500 when he took on that role for McDonald's in 2013. He has overseen thousands of employees as a global P&L transformation and i...

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Provocateurs offer fresh insights, novel perspectives and unique ways forward in the face of uncertainty. A collaboration between Thinkers50 and Deloitte, the monthly Provocateurs podcast gives you direct access to the thoughts, experiences, stories and insights of remarkable leaders from around the world. The aim is simple: to provoke you to think and act differently through candid and thought provoking conversations with fantastic leaders.