Episode 29: Lisa McKnight
Transforming Barbie Executive vice president and chief brand officer of Mattel, Lisa McKnight is credited with leading the transformation of the Barbie brand. Under her leadership, Barbie became the number one global toy property in 2020 and 2021, and she redefined Barbie’s global social mission with the launch of the Dream Gap Project in 2018, a multi-year initiative which has positively impacted over 25 million girls. In this conversation with Steve Goldbach, leader of Deloitte’s sustaina...