015: The 2 things your copywriting MUST have in 2021

As we begin a new year (and turn the page on an unusual one), what do we need to change in the way we write copy in order to have the most impact in 2021?   Resources: Brand Voice Template – brandvoicetemplate.com   Got a question you want me to answer on the podcast? Awesome! Go to geoffkullman.com/questions   Connect with Geoff: Instagram: instagram.com/geoffkullman Twitter: twitter.com/geoffkullman Inquiries: geoffkullman.com    *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Danny helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

Om Podcasten

Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your clients and prospects as they read your copy. Yes, copywriting is an art… but it’s also a science!