058:Is This The Most Canadian Experiment EVER? (Maple Syrup & Social Identity Theory)

Social Identity Theory (SIT) and Self-Categorization Theory (SCT) can have a massive impact on how well we understand our avatar and the direction we take in our copy decisions. This article reveals a new flavor (pun intended) to understanding just how powerful those social groups are – that our social identity alters how we experience reality.   Articles Mentioned In This Episode: From Groups to Grits: Social Identity Shapes Evaluations of Food Pleasantness https://www.sciencedirect.com/science/article/abs/pii/S0022103117304900   Homework: Q &A episode – Got a question? Send it in! https://geoffkullman.com/questions   Click here to join the INCEPTION Accelerator waiting list. https://geoffkullman.com/accelerator   Connect with Geoff: Instagram: @geoffkullman Twitter: @geoffkullman Inquiries: geoffkullman.com   Subscribe To The Podcast Here: Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!

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Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your clients and prospects as they read your copy. Yes, copywriting is an art… but it’s also a science!