66: How To Use NLP to Drastically Improve the Power of Your Copy w/ Valerie Fischer

Episode Title: How To Use NLP to Drastically Improve the Power of Your Copy w/ Valerie Fischer   Neurolinguistic Programming (NLP) is a powerful tool to use to increase the effectiveness of your copywriting. Listen to my conversation with Valerie Fischer, former CMO-turned-entrepreneur. This is a conversation you do NOT want to miss. Plus... I give an update on the future of the podcast.   What To Look For In This Episode: Attention is currency... how to "pattern interrupt"?? Why you need to offer dopamine rewards for readers/prospects The power of "assumptive phrasing"   Resources: Valerie Fischer website (correct link) – valeriepfischer.net VIP Day info – geoffkullman.com/vip-2day   Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions   Connect with Geoff: Instagram: instagram.com/geoffkullman Twitter: twitter.com/geoffkullman Inquiries: geoffkullman.com    Subscribe To The Podcast Here: Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!

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Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your clients and prospects as they read your copy. Yes, copywriting is an art… but it’s also a science!