Build a Business for a Lifetime Using Direct Response Marketing with Brian Kurtz
Marketing is essential for all types of businesses, whether you are a novice entrepreneur or a seasoned marketer. Brian Kurtz, my guest today, distills the knowledge he's gathered after nearly four decades in the direct marketing field to develop a business that lasts a lifetime using direct response fundamentals. For nearly four decades, Brian has adhered to a specific set of direct marketing principles that have enabled him to build an iconic $160 million company. Also, these same principle...