Episode 19 - Leveraging your ISO Certification for Marketing

In this episode of "The Quality Hub," host Xavier Francis interviews Lori Engle, VP of Marketing at Core Business Solutions, about how to market ISO certifications. They discuss the importance of ISO certifications in differentiating businesses in the marketplace and building customer trust. Lori highlights the benefits of ISO certifications, such as improved supply chain reliability and customer satisfaction, and others. She provides strategies for promoting ISO certifications. The conversation emphasizes the need to avoid misleading marketing practices and continuously update marketing materials. Lori shares the success story of a company that achieved ISO certifications and experienced significant business growth. Overall, the episode provides valuable insights for leveraging ISO certifications in marketing strategies. Helpful Resources: For All Things ISO 9001:2015: https://www.thecoresolution.com/iso-9001-2015   Contact us at 866.354.0300 or email us at info@thecoresolution.com   ISO 9001 Standards: https://www.thecoresolution.com/iso-90012015-standard-1   Articles: https://www.thecoresolution.com/free-learning-resources   ISO 9001 Consulting: https://www.thecoresolution.com/iso-consulting

Om Podcasten

The Quality Hub podcast is where we chat with ISO experts about “all things Quality.” Many businesses find themselves required to or find it valuable to implement a Quality Management System. Our goal is to share the knowledge we’ve gained by working with Quality Management Systems (QMS’s), ISO standards, and other business best practices with our podcast listeners. We want you to be encouraged by our education and experiences. We know that QMS and ISO standard concepts can be confusing, and we want to act as “translators” to simplify these principles, so you can apply them to YOUR business. Our organization has a vast amount of combined experience, having worked with 1000’s of customers over the past 23 years. We want to share these stories and lessons learned with YOU, our listeners! Tune in weekly as we share our experiences to help you get the most from your Quality Management System.