Episode 34 - Measuring Marketing Return on Investment (ROI) and Planning for 2024

On this week’s Quality Hub podcast, Xavier Francis hosts Lori Engle, VP of Marketing at Core Business Solutions. They discuss marketing planning for the upcoming year, focusing on ROI assessment, marketing expenses, brand building, and various strategies. Lori highlights the importance of evaluating current marketing activities, considering measurable ROI, and understanding the challenges of assessing brand identity's impact. They delve into different marketing expenses, from traditional to digital strategies such as print, SEO, email marketing, and more. The conversation also touches on additional expenses such as trade show expenses, staff allocation, etc. Lori emphasizes the diversity of tasks in marketing and the significance of a well-executed marketing strategy, especially for small businesses or startups. This is a great listen for businesses of all sizes as they plan for the new year! Helpful Resources: For All Things ISO 9001:2015: https://www.thecoresolution.com/iso-9001-2015 Contact us at 866.354.0300 or email us at info@thecoresolution.com ISO 9001 Standards: https://www.thecoresolution.com/iso-90012015-standard-1 Articles: https://www.thecoresolution.com/free-learning-resources ISO 9001 Consulting: https://www.thecoresolution.com/iso-consulting  

Om Podcasten

The Quality Hub podcast is where we chat with ISO experts about “all things Quality.” Many businesses find themselves required to or find it valuable to implement a Quality Management System. Our goal is to share the knowledge we’ve gained by working with Quality Management Systems (QMS’s), ISO standards, and other business best practices with our podcast listeners. We want you to be encouraged by our education and experiences. We know that QMS and ISO standard concepts can be confusing, and we want to act as “translators” to simplify these principles, so you can apply them to YOUR business. Our organization has a vast amount of combined experience, having worked with 1000’s of customers over the past 23 years. We want to share these stories and lessons learned with YOU, our listeners! Tune in weekly as we share our experiences to help you get the most from your Quality Management System.