The Future of Influencer & Athlete Marketing with Ishveen Jolly

In this episode of "Right About Now," host Ryan Alford and guest Ishveen Jolly, CEO and co-founder of Open Sponsorship, explore the evolving landscape of influencer sponsorships in modern marketing. They discuss how influencer partnerships serve as a contemporary form of word-of-mouth marketing, crucial for brand growth. Ish shares insights on the challenges and opportunities in the industry, emphasizing the importance of amplifying content and understanding the distinction between brand awareness and direct sales. The conversation highlights the need for brands to adapt their strategies, nurture client relationships, and leverage influencer collaborations effectively for maximum ROI.

Om Podcasten

The #1 Marketing & Business Show on Apple PodcastsWelcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot.Hosted by marketing disrupter Ryan Alford—entrepreneur, founder, and the guy brands call when they want attention—this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business.Every week, you’ll get two punchy episodes:Tuesday’s Guest Sessions: The real stories behind the rise of celebrity founders, rebel entrepreneurs, and marketing mavericks who actually do the work. Friday’s No B.S. Business Briefing: Real-time takes on what’s happening across business, culture, and tech—filtered through Ryan’s unfiltered lens.Forget the LinkedIn fluff. This is for doers, builders, and dreamers who want results—not recycled soundbites.Business the way it really works. Real people. Real wins. Real screw-ups.No MBA required. Just guts, hustle, and a sense of humor.Subscribe, listen, and get Right About Now.Because business isn’t broken—it’s just been boring & stale. Until now.