Weekly Marketing and Advertising News, October 1, 2021: Coca-Cola Gen Z-Focused Campaign

Happy 1st of October and welcome to this week’s marketing and advertising news on The Radcast! In this radical episode on The Radcast, host Ryan Alford with co-host Joey Thompson, celebrate as our upcoming guest Tyler Rich song (Better Than You’re Used To) hits #1 in the US on SiriusFM Highway Station! Recaps episode guest Bobby Maximus. Talks social holidays #InternationalPodcastDay #UNDOP #WorldVegetarianDay #InternationalCoffeeDay #NameYourCarDay #TechiesDay and more marketing news. The topics they cover today are:Unilever's new startup program kicks off with eye on $3.4T social commerce opportunityC4 Energy drink celebrates Starburst fusion with pop-up truck, digital contentFacebook puts Reels, its TikTok-style video stream, in News FeedSee Coke's new ‘Real Magic’ global campaign‘A triple whammy’: New study shows the dangers of brand proximity to viral video contentRead AI raises $10M, creates virtual meeting dashboard to show you when you talk too muchIf you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love our podcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.    Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.   Learn more by visiting our website at www.ryanisright.com Subscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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The #1 Marketing & Business Show on Apple PodcastsWelcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot.Hosted by marketing disrupter Ryan Alford—entrepreneur, founder, and the guy brands call when they want attention—this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business.Every week, you’ll get two punchy episodes:Tuesday’s Guest Sessions: The real stories behind the rise of celebrity founders, rebel entrepreneurs, and marketing mavericks who actually do the work. Friday’s No B.S. Business Briefing: Real-time takes on what’s happening across business, culture, and tech—filtered through Ryan’s unfiltered lens.Forget the LinkedIn fluff. This is for doers, builders, and dreamers who want results—not recycled soundbites.Business the way it really works. Real people. Real wins. Real screw-ups.No MBA required. Just guts, hustle, and a sense of humor.Subscribe, listen, and get Right About Now.Because business isn’t broken—it’s just been boring & stale. Until now.