Season 8 | Ep29 Graham Cosgrave on growing MatchMedics by going niche and marketing to doctors worldwide
What happens when you go all-in on a niche? Graham Cosgrave shares how MatchMedics transformed from a traditional agency into one of Ireland’s leading medical recruitment brands by focusing solely on doctors.On this week's episode of The RAG Podcast, I'm joined by Graham Cosgrave, Director at MatchMedics, a recruitment business specialising in placing doctors from across the globe into roles in Ireland.Graham began as a recruiter and is now helping lead an international brand that’s relocating entire families, not just individuals. From six-figure results driven by content to high-stakes international events, MatchMedics is proof that a focused strategy and great storytelling can fuel serious growth.In this episode, we discuss:Why they went from a multi-discipline agency to 100% doctor-focusedHow their brand strategy attracts doctors from South Africa, Europe, and beyondThe power of podcasting, storytelling, and recruitment events to build trust and credibilityWhat it takes to build a recruitment business that changes lives and not just careersIf you're looking to grow your brand, go niche, or build an international talent pipeline, this episode is packed with practical insight and inspiration.Chapters00:00 Introduction to Graham03:13 Graham's journey in recruitment05:53 The impact of relocation on lives08:56 Transitioning to a niche market11:56 Building a brand and marketing strategy15:14 The evolution of roles and responsibilities18:05 The power of content and online presence20:49 Nurturing relationships and ambassador networks23:49 The decision to focus on doctors only26:57 Global recruitment strategies29:56 Conclusion and future outlook31:17 The impact of international medical professionals34:06 Challenges in South African healthcare37:40 The power of storytelling in recruitment40:34 Building credibility through real experiences43:00 The role of podcasts in recruitment46:02 Navigating the Irish job market49:19 Engaging with South African doctors52:05 Investment in recruitment events54:04 Long-term vision for recruitment success01:01:51 The future of medical recruitment__________________________________________Episode Sponsor: UntappedUntapped is THE market leader and go-to agency for finding and hiring tried-and-tested offshore talent into UK, US and Australian-based recruitment companies.They’re providing top-class TEAMMATES, NOT OUTSOURCES! We use Untapped for Hoxo’s own offshore hires, and it’s been a total game-changer for our team. No one else can compete with the quality of their network, their in-depth candidate assessment process or their time to hire. If hiring elite-level overseas talent into your business to boost sales and increase productivity whilst saving yourself a huge amount in employment costs isn’t on your radar for 2024, it should be!Untapped are hiring recruitment, sales, marketing and support staff into recruitment agencies of all shapes, sizes and specialisms globally and they are growing rapidly!Join the waiting list today so you don’t miss out on the next cohort of business-launching hiring projects. https://bit.ly/47GGdvZ __________________________________________Episode sponsor: HoxoRecruiters: are you sitting on a goldmine of LinkedIn connections without knowing how to turn them into real opportunities?Most recruiters spend hours every day on cold outreach and endless scrolling, hoping for replies that never come. But what if LinkedIn could work for you instead?The Hoxo 7-Day LinkedIn Challenge is a simple, step-by-step framework designed to help you:Identify warm leads already in...