6: The IBM Hype Machine

Among tech companies, IBM has accomplished an unusual feat. IBM shares have lost a third of their value over the last five years. In this episode of The Readback, Alex Eule talks to Barron's Tae Kim about IBM's attempted reboot.

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The Readback explores why only a few of our most hyped companies and ideas end up meeting their promise. The lessons learned hold value not just for investors, but for everyone trying to find the next big thing.