121 - From Zero to $600M | “We Couldn’t Sell Them Fast Enough” | The RXBAR Story
Peter and Jared turned eggs, dates, and almonds into a $600M payday. And they did it in 5 years. They're the creators of RXBAR, the protein snack that went from obscurity to ubiquity in no time. But it was actually a grind. And there's a serious lesson from how they did it. Here's what happened. For more, join JD's email list at JonDavids.com And follow Jon across social: X (Twitter) | Instagram | LinkedIn | TikTok | YouTube