Content Strategy for Inbound Leads (Focused Action Coaching: Lori Stanley) [Ep. 241]

In today's Focused Action Coaching Episode, we are talking with Lori Stanley from Lori Stanley Nonprofit Consulting based in Canada. Lori found Michelle through a viral LinkedIn post and has since followed the podcast and joined her email list. In this episode, we delve into Lori’s challenges with lead generation for her consulting firm, specifically focusing on improving her content strategy on LinkedIn and fostering better inbound leads.Key Takeaways:Background and Introduction: Lori found Michelle through a viral LinkedIn post and started following the podcast.Lori’s Consulting Focus: Lori specializes in strategy and strategic planning for nonprofits.Challenges with RFPs: The time-consuming nature of RFPs and the impersonal feel.Content Strategy on LinkedIn: Michelle discusses how Lori’s content may be too high-level and broad. Need to focus on immediate pain points and actionable advice.Personal Touch in Content: Emphasize personal stories and connections. Be more relatable in posts to foster genuine relationships.Using DMs for Engagement: Importance of using DMs to continue conversations and stay top-of-mind. Tips for non-salesy, authentic outreach.Hosting Masterclasses or Virtual Coffees: Offer small workshops to give potential clients a taste of Lori’s consulting style. Virtual coffees as a way to connect and build relationships.Feedback on “Try Before You Buy” Terminology: Avoiding language that implies a sales pitch immediately.Action StepsContent Adjustment: Shift from broad, high-level posts to those addressing specific, immediate pain points. Incorporate personal stories and experiences to make content more relatable.Engage Through DMs: Use DMs to continue conversations started through content interaction. Offer value and ask for permission before sharing resources.Offer Interactive Opportunities: Host masterclasses or virtual coffees to provide value and connect on a personal level. Utilize existing content from webinars and podcasts to create new engagement opportunities.Connect with Lori Stanley:- LinkedIn: Lori Stanley- WebsiteKeywords:strategic planning, podcast, LinkedIn content, inbound leads,business coaching, pain point marketing, content creation, personal connection, DM outreach, lead magnet, masterclass, live event, webinar, virtual coffee chat

Om Podcasten

Are you a small business owner, solopreneur, or online business professional feeling overwhelmed by the constant demand to grow your business and increase profits? Frustrated by inconsistent revenue and struggling to find clients who are the perfect fit? You’re not alone. Many entrepreneurs face these challenges without a clear plan to create sustainable, profitable growth. Welcome to The Real Truth About Business, where we dive into the proven business growth tips and strategic insights that actually work for small business owners and solopreneurs. This show is your go-to for no-nonsense guidance on strategic planning, business growth, lead generation strategies, and relationship marketing techniques. Each episode cuts through the noise, focusing on sustainable growth strategies to help you maximize profits, increase revenue, and build a solid foundation for long-term success. I’m Michelle DeNio, Business Growth Strategist and creator of the Focused Visionary Accelerator—a program designed specifically for entrepreneurs ready to get serious about strategic growth. With a background in business strategy consulting and revenue growth planning, I help small business owners like you transform your business by implementing targeted, action-driven plans. Together, we’ll navigate the journey to scalable success so you can stop trading time for dollars and start seeing the growth you deserve. The Real Truth About Business is designed for those ready to make strategic moves, whether you’re looking to grow your client base, improve sales conversion, or increase revenue. Each episode answers the questions business owners are asking, such as: 👉What’s the best approach for revenue growth planning? 👉How do I attract high-paying clients? 👉What lead generation strategies work best for small business growth? 👉How do I implement effective sales conversion strategies? 👉How do I market my business without burnout? You’ll find actionable advice on everything from small business growth planning and online business development to profit-boosting techniques that align with your vision. Connect with me, Michelle DeNio, on LinkedIn for more insights and updates: linkedin.com/in/michelledenio. For more on how to work together and explore the Focused Visionary Accelerator, visit michelledenioconsulting.com.