Creating Passive Income Streams: Monetizing Old Content [Ep. 228]

In today's episode I am discussing a strategy for creating passive income by repurposing old content and selling it. Passive income is often misunderstood, and I want to provide clarity on how to leverage existing content for additional revenue.Passive income requires effort and is not truly passive. However, by repackaging and selling past content, small business owners and solopreneurs can create a sustainable income stream. I share my personal experience of selling workshop replays and emphasize the value of leveraging old content to generate revenue.Key Takeaways:Clarifying the misconception of passive income.Utilizing old content to create additional revenue.Emphasizing the value of questions and interactions during live sessions.Promoting and driving traffic to the repackaged content.Providing downsell options for potential clients.Action Steps:Identify old content that can be repackaged and sold for passive income.Create simple payment links and landing pages to promote and sell repackaged content.Consider offering the repackaged content as a downsell option for potential clients.Episode Mentions:- For assistance, email me at Michelle@michelledenio.com.- The Rapid Fire Formula Workshop Keywords:passive income, small business owners, solopreneurs, sustainable business, profitable business, online service provider, local business

Om Podcasten

Are you a small business owner, solopreneur, or online business professional feeling overwhelmed by the constant demand to grow your business and increase profits? Frustrated by inconsistent revenue and struggling to find clients who are the perfect fit? You’re not alone. Many entrepreneurs face these challenges without a clear plan to create sustainable, profitable growth. Welcome to The Real Truth About Business, where we dive into the proven business growth tips and strategic insights that actually work for small business owners and solopreneurs. This show is your go-to for no-nonsense guidance on strategic planning, business growth, lead generation strategies, and relationship marketing techniques. Each episode cuts through the noise, focusing on sustainable growth strategies to help you maximize profits, increase revenue, and build a solid foundation for long-term success. I’m Michelle DeNio, Business Growth Strategist and creator of the Focused Visionary Accelerator—a program designed specifically for entrepreneurs ready to get serious about strategic growth. With a background in business strategy consulting and revenue growth planning, I help small business owners like you transform your business by implementing targeted, action-driven plans. Together, we’ll navigate the journey to scalable success so you can stop trading time for dollars and start seeing the growth you deserve. The Real Truth About Business is designed for those ready to make strategic moves, whether you’re looking to grow your client base, improve sales conversion, or increase revenue. Each episode answers the questions business owners are asking, such as: 👉What’s the best approach for revenue growth planning? 👉How do I attract high-paying clients? 👉What lead generation strategies work best for small business growth? 👉How do I implement effective sales conversion strategies? 👉How do I market my business without burnout? You’ll find actionable advice on everything from small business growth planning and online business development to profit-boosting techniques that align with your vision. Connect with me, Michelle DeNio, on LinkedIn for more insights and updates: linkedin.com/in/michelledenio. For more on how to work together and explore the Focused Visionary Accelerator, visit michelledenioconsulting.com.