How to Make Email Marketing Work for Your Business [Ep. 243]

If you've been struggling with email marketing or have been thinking about incorporating it into your business but feel overwhelmed by the idea, this episode is for you. In this episode, I share my own email marketing journey, including the mindset shifts that helped me stay consistent, and offer practical tips and insights to help you find success with your email marketing efforts.Key Takeaways:Mindset Shift: Overcoming the fear and intimidation of email marketing by modeling after newsletters you love.Consistency: Why it's important and how to maintain it.Personal Touch: The importance of honesty, vulnerability, and storytelling in your emails.Segmentation: How effective segmentation respects your audience and enhances engagement.Content Structure: The benefits of having consistent sections in your newsletter.Nurturing vs. Selling: Using email marketing more as a nurturing tool rather than just for sales.Small Lists: Embracing the value and potential of a small but engaged email list.Experimentation: Don't be afraid to play by your own rules and test new email marketing strategies.Action Steps:1. Identify Your Favorite Emails: Think about the newsletters you always open and analyze what you love about them.2. Segment Your List: Implement segmentation to cater to different audience needs and respectfully manage uninterested subscribers.3. Create Consistent Sections: Develop a newsletter structure that your audience can rely on.4. Nurturing Mindset: Focus on building relationships and providing value rather than just selling.5. Monitor and Revise: Track your email marketing results and make necessary adjustments for better engagement.6. Avoid Perfectionism: Don't let the fear of being perfect prevent you from starting or continuing your email marketing efforts.Links:www.sundaymorningbrew.comLiz Wilcox’s $9 Email Marketing MembershipKeywords:email marketing, business, Sunday morning brew, nurture strategy, selling, lead magnets, freebies, small email list, marketing strategy

Om Podcasten

Are you a small business owner, solopreneur, or online business professional feeling overwhelmed by the constant demand to grow your business and increase profits? Frustrated by inconsistent revenue and struggling to find clients who are the perfect fit? You’re not alone. Many entrepreneurs face these challenges without a clear plan to create sustainable, profitable growth. Welcome to The Real Truth About Business, where we dive into the proven business growth tips and strategic insights that actually work for small business owners and solopreneurs. This show is your go-to for no-nonsense guidance on strategic planning, business growth, lead generation strategies, and relationship marketing techniques. Each episode cuts through the noise, focusing on sustainable growth strategies to help you maximize profits, increase revenue, and build a solid foundation for long-term success. I’m Michelle DeNio, Business Growth Strategist and creator of the Focused Visionary Accelerator—a program designed specifically for entrepreneurs ready to get serious about strategic growth. With a background in business strategy consulting and revenue growth planning, I help small business owners like you transform your business by implementing targeted, action-driven plans. Together, we’ll navigate the journey to scalable success so you can stop trading time for dollars and start seeing the growth you deserve. The Real Truth About Business is designed for those ready to make strategic moves, whether you’re looking to grow your client base, improve sales conversion, or increase revenue. Each episode answers the questions business owners are asking, such as: 👉What’s the best approach for revenue growth planning? 👉How do I attract high-paying clients? 👉What lead generation strategies work best for small business growth? 👉How do I implement effective sales conversion strategies? 👉How do I market my business without burnout? You’ll find actionable advice on everything from small business growth planning and online business development to profit-boosting techniques that align with your vision. Connect with me, Michelle DeNio, on LinkedIn for more insights and updates: linkedin.com/in/michelledenio. For more on how to work together and explore the Focused Visionary Accelerator, visit michelledenioconsulting.com.