Leveraging Affiliates and Masterclasses (Focused Action Coaching: Mallika Malhotra) [Ep. 233]

In this Focused Action Coaching Session, Malika opens up about the hurdles in her business, particularly the exhaustive process of converting leads through networking, speaking opportunities, and one-on-ones. Host Michelle DeNio offers tailored advice on implementing an action-driven strategy utilizing affiliate programs and maximizing content through masterclasses. As we peel back the layers of Malika's concerns, we uncover practical solutions aimed at business growth without the cost of your sanity.Key Points:Recognizing the time-intensive nature of conventional lead conversion methods.The untapped potential of affiliate programs to scale your business effortlessly.The significance of consistent, repeatable masterclasses as a lead nurturing tool.The practicality of formalizing and nurturing relationships with affiliates and strategic partners.Take Action:Evaluate the possibility of setting up a formal affiliate program for your business.Consider creating a recurring masterclass to consolidate networking efforts and offer consistent value.Reflect on how you can streamline content creation to focus more on depth within your niche.Links:To learn more about brand strategy and to connect with Malika, visit her website: https://www.mallikamalhotra.co/ and follow her on Instagram https://www.instagram.com/mallikamalhotra.coDiscover the networking community where Michelle and Malika connected, the Busy People Networking group.Apply for a FREE Focused Action Coaching Session with MichelleKeywords:service-based business, solopreneurs, marketing strategy, business consulting, networking, speaking opportunities, lead generation, mastermind, brand CEO, scaling business, increasing revenue, converting clients, affiliate program, referral program, strategic partners, brand strategy, niche strategy, one on one coaching, masterclass, content creation, launch period, client retention

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Are you a small business owner, solopreneur, or online business professional feeling overwhelmed by the constant demand to grow your business and increase profits? Frustrated by inconsistent revenue and struggling to find clients who are the perfect fit? You’re not alone. Many entrepreneurs face these challenges without a clear plan to create sustainable, profitable growth. Welcome to The Real Truth About Business, where we dive into the proven business growth tips and strategic insights that actually work for small business owners and solopreneurs. This show is your go-to for no-nonsense guidance on strategic planning, business growth, lead generation strategies, and relationship marketing techniques. Each episode cuts through the noise, focusing on sustainable growth strategies to help you maximize profits, increase revenue, and build a solid foundation for long-term success. I’m Michelle DeNio, Business Growth Strategist and creator of the Focused Visionary Accelerator—a program designed specifically for entrepreneurs ready to get serious about strategic growth. With a background in business strategy consulting and revenue growth planning, I help small business owners like you transform your business by implementing targeted, action-driven plans. Together, we’ll navigate the journey to scalable success so you can stop trading time for dollars and start seeing the growth you deserve. The Real Truth About Business is designed for those ready to make strategic moves, whether you’re looking to grow your client base, improve sales conversion, or increase revenue. Each episode answers the questions business owners are asking, such as: 👉What’s the best approach for revenue growth planning? 👉How do I attract high-paying clients? 👉What lead generation strategies work best for small business growth? 👉How do I implement effective sales conversion strategies? 👉How do I market my business without burnout? You’ll find actionable advice on everything from small business growth planning and online business development to profit-boosting techniques that align with your vision. Connect with me, Michelle DeNio, on LinkedIn for more insights and updates: linkedin.com/in/michelledenio. For more on how to work together and explore the Focused Visionary Accelerator, visit michelledenioconsulting.com.