Sales AND Marketing – Your business needs both! [Ep. 216]

SummaryIn this episode, Michelle discusses the difference between sales and marketing. She emphasizes the importance of understanding the distinction between the two and how they work together to generate revenue. Michelle also provides practical tips for implementing effective sales and marketing strategies, including the importance of follow-up, lead generation, and relationship building. She encourages listeners to evaluate their current activities and create a sales process that aligns with their goals. Finally, Michelle highlights the need for strategic sales and marketing in 2024 and encourages listeners to join her Sunday Morning Brew for valuable resources and updates.TakeawaysSales activities are focused on generating revenue and converting leads into paying customers, while marketing activities are aimed at creating awareness, attracting potential clients, and building brand awareness.Effective sales strategies include follow-up, lead tracking, and presenting offers to potential customers.Marketing strategies include lead generation, content marketing, relationship building, and networking.It is important to have a clear sales process and to evaluate and prioritize sales and marketing activities based on their effectiveness and alignment with business goals.Strategic sales and marketing are crucial for success in 2024, as buyer behavior has changed and customers are more selective in their purchasing decisions.Links:Focused Visionary Sunday Morning Brew If we haven't connected yet - I would LOVE to chat with you! Let's share a virtual cup of coffee and you can tell me all about you and your business. Connect with me on IG: https://www.instagram.com/michelle_denio/To learn more about customized 1:1 business growth support packages, visit our website or email michelle@michelledenio.comChapters00:00Introduction and Welcome00:51Request for Podcast Promotion01:21Relationship Marketing Tip02:20Sunday Morning Brew Announcement05:33Understanding Sales vs Marketing09:14Marketing Activities11:10Sales Activities17:39Action Steps: Evaluating Activities and Creating a Sales Process19:56Strategic Sales and Marketing in 202421:26Closing Remarks and Call to Action

Om Podcasten

Are you a small business owner, solopreneur, or online business professional feeling overwhelmed by the constant demand to grow your business and increase profits? Frustrated by inconsistent revenue and struggling to find clients who are the perfect fit? You’re not alone. Many entrepreneurs face these challenges without a clear plan to create sustainable, profitable growth. Welcome to The Real Truth About Business, where we dive into the proven business growth tips and strategic insights that actually work for small business owners and solopreneurs. This show is your go-to for no-nonsense guidance on strategic planning, business growth, lead generation strategies, and relationship marketing techniques. Each episode cuts through the noise, focusing on sustainable growth strategies to help you maximize profits, increase revenue, and build a solid foundation for long-term success. I’m Michelle DeNio, Business Growth Strategist and creator of the Focused Visionary Accelerator—a program designed specifically for entrepreneurs ready to get serious about strategic growth. With a background in business strategy consulting and revenue growth planning, I help small business owners like you transform your business by implementing targeted, action-driven plans. Together, we’ll navigate the journey to scalable success so you can stop trading time for dollars and start seeing the growth you deserve. The Real Truth About Business is designed for those ready to make strategic moves, whether you’re looking to grow your client base, improve sales conversion, or increase revenue. Each episode answers the questions business owners are asking, such as: 👉What’s the best approach for revenue growth planning? 👉How do I attract high-paying clients? 👉What lead generation strategies work best for small business growth? 👉How do I implement effective sales conversion strategies? 👉How do I market my business without burnout? You’ll find actionable advice on everything from small business growth planning and online business development to profit-boosting techniques that align with your vision. Connect with me, Michelle DeNio, on LinkedIn for more insights and updates: linkedin.com/in/michelledenio. For more on how to work together and explore the Focused Visionary Accelerator, visit michelledenioconsulting.com.