Setting the Stage for Success in 2024: Business trends of the past and future [Ep. 212]

In this episode, Michelle dives into the dynamic world of business trends, offering valuable insights and reflections on what to embrace and what to let go as we move into 2024. The discussion spans various aspects, from seasonal trends in individual businesses to broader industry shifts. Michelle emphasizes the importance of observing patterns, connecting with your audience, and adapting to the evolving landscape. Here are the key takeaways:Seasonal Trends in Your Business: Explore patterns in your business's seasons to identify trends in customer behavior. Analyze busy and slow periods to understand when and why people engage with your offerings.Overall Industry Trends: Michelle shares trends observed in the online business space, focusing on what's evolving and what's phasing out. The Live Launching Model - the declining popularity of live launches, citing exhaustion and changing buyer preferences.Shifts in Social Media Engagement: Michelle predicts a decrease in the effectiveness of static posts on social media platforms. Emphasis on dynamic content, including videos, carousel posts, and shorter, engaging formats.Transformation in Coaching Models: High-ticket coaching may be losing its appeal due to negative experiences and changing preferences. The rise of the VIP day model as a high-ticket offer with immediate results.Evolution in Marketing Strategies: A shift away from vanity metrics and mass marketing, focusing on genuine connections and real results. Community and relationship marketing emerge as powerful trends, emphasizing the importance of authentic connections.Embracing Lower Ticket Offers: Michelle encourages businesses to consider a diversified offer suite. Lower ticket offers gain prominence, allowing businesses to meet their audience where they are.Business Planning for the Future: Michelle introduces the "Keep and Let Go" exercise, urging listeners to evaluate practices and let go of what no longer serves their business. The cyclical nature of trends in business and the importance of staying fluid and adaptable.Calls to Action:Reflect on Your Business Trends: Evaluate the seasonal trends in your business and identify patterns in customer behavior.Engage Your Audience: Start a conversation with your audience about the trends they're noticing in the online business space. Use this valuable feedback for future planning.Diversify Your Offer Suite: Consider introducing lower ticket offers and explore the three-tiered offer suite approach to meet various audience needs.Join the Conversation: Share your thoughts on evolving business trends on social media. Tag Michelle and invite your audience to share their insights as well.Keep and Let Go Exercise: Implement the "Keep and Let Go" exercise for your business. Identify practices you want to retain and those you're ready to release in the upcoming year.Focused Visionary

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Are you a small business owner, solopreneur, or online business professional feeling overwhelmed by the constant demand to grow your business and increase profits? Frustrated by inconsistent revenue and struggling to find clients who are the perfect fit? You’re not alone. Many entrepreneurs face these challenges without a clear plan to create sustainable, profitable growth. Welcome to The Real Truth About Business, where we dive into the proven business growth tips and strategic insights that actually work for small business owners and solopreneurs. This show is your go-to for no-nonsense guidance on strategic planning, business growth, lead generation strategies, and relationship marketing techniques. Each episode cuts through the noise, focusing on sustainable growth strategies to help you maximize profits, increase revenue, and build a solid foundation for long-term success. I’m Michelle DeNio, Business Growth Strategist and creator of the Focused Visionary Accelerator—a program designed specifically for entrepreneurs ready to get serious about strategic growth. With a background in business strategy consulting and revenue growth planning, I help small business owners like you transform your business by implementing targeted, action-driven plans. Together, we’ll navigate the journey to scalable success so you can stop trading time for dollars and start seeing the growth you deserve. The Real Truth About Business is designed for those ready to make strategic moves, whether you’re looking to grow your client base, improve sales conversion, or increase revenue. Each episode answers the questions business owners are asking, such as: 👉What’s the best approach for revenue growth planning? 👉How do I attract high-paying clients? 👉What lead generation strategies work best for small business growth? 👉How do I implement effective sales conversion strategies? 👉How do I market my business without burnout? You’ll find actionable advice on everything from small business growth planning and online business development to profit-boosting techniques that align with your vision. Connect with me, Michelle DeNio, on LinkedIn for more insights and updates: linkedin.com/in/michelledenio. For more on how to work together and explore the Focused Visionary Accelerator, visit michelledenioconsulting.com.