How to Craft an Irresistible Offer with Jason Van Orden

Are you struggling to get clients to say "yes" to your offers? Do you pour time and energy into creating programs, services and products only to get crickets in response? Crafting compelling offers that speak directly to your ideal client's biggest needs and desired outcomes is crucial to business growth and making sales.  In this episode of The Recognized Authority podcast, host Alastair McDermott interviews conversion marketing expert Jason Van Orden about his proven framework for creating irresistible offers that convert.  Key topics covered include: Clarifying your ideal client and their goalsDefining the outcomes your offer will deliver  Articulating your unique methodology Structuring an offer with irresistible appeal Tune into this valuable discussion to get the inside scoop on crafting offers your dream clients simply can't refuse! 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here:  👉👉 https://therecognizedauthority.com/craft-an-irresistible-offer/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority  👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com

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The Recognized Authority: The Podcast that Guides Invisible Experts on the Journey to Becoming a Recognized Authority in Your Field Seeking to grow your audience, attract better clients, and make a bigger impact with your expertise? Look no further than "The Recognized Authority" podcast. Hosted by Alastair McDermott, this show features in-depth interviews with top consultants, coaches, and thought leaders who share practical, actionable insights on building a thriving independent business. Reviewers consistently praise Alastair's ability to guide conversations in a way that extracts the most valuable lessons, making each episode feel like a masterclass. This podcast will help you: 👉 Increase your impact 👉 Command higher fees 👉 Work with better clients The show features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. Covering business development, sales, marketing, and lead generation, we dive into advice, tips, and in-depth analysis on topics like: Why and how to build authorityDeveloping a unique point of viewBuilding your audienceThe compound effect of contentMaking video marketing easierWhy positioning is crucial to your businessAnd much more With over 160 episodes, previous guests include Alan Weiss, Rochelle Moulton, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Norbert Schwarz, Heather Steele, Chris Do, and many more leading experts. With a 5-star rating and rave reviews, "The Recognized Authority" is the podcast that will take your consulting or coaching practice to new heights. Subscribe today and start learning from the best.