Does Negative Campaigning Work?

Patrick Maguire discusses political advertising - does going negative deliver, or do we all suffer when the parties get down in the gutter? He speaks to Steve Parker, former Head of Strategy at M&C Saatchi, author Ali Goldsworthy and campaigner Peter Tatchell.Plus columnists Henry Zeffman and Oliver Kamm discuss Keir Starmer's aggressive new approach, whether the Conservatives can win on the economy, and Joe Biden's visit to Belfast. Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Hugo Rifkind unpacks the the politics of the day - and the stuff that's even more important - with the brightest brains from the Times and Sunday Times.You can listen to Hugo on DAB, smart speaker or app 10am-1pm Monday to Friday. If you like what you hear, then read more at http://www.thetimes.com/ Hosted on Acast. See acast.com/privacy for more information.