#68 - Managing Reputation
This week the guys explore reputational risk for re/insurance firms and individuals in today's context. We examine the risks and rewards of brand building, reputational products, ESG positioning, known and unknown risks, virtue signalling, defamation, claims payment, and differences between consumer and commercial firms. CONNECT WITH US: Website: https://www.supercede.com LinkedIn: https://www.linkedin.com/company/supercedehq Twitter: https://twitter.com/SupercedeHQ YouTube: https://www.youtube.com/channel/UCuzfykcesD0phGaCK7qB09Q RSS Feed: https://anchor.fm/s/7e741c8c/podcast/rss Say Hello: producer@thereinsurancepodcast.com OUTLINE & TIMESTAMPS: (00:00) Intro (01:44) Reputation: Individuals & Firms (04:11) Risks Vs. Reward to Brands (07:36) Buying Reputational Insurance Products (12:40) ESG Positioning (14:50) Managing Known & Unknown Risks (15:46) Virtue Signalling & Cancel Culture (20:31) From Brands to Personalities (22:11) Defamation… But What If It’s True? (23:54) Reputational Risk of Not Paying Claims (25:33) The Importance of Reputation for Brands (29:00) Differences In Consumer Vs. Commercial Firms