003: The Neuroscience of Amazing Experiences with Paul Zak

“People lie.” That is Paul Zak’s response to the traditional survey style ways in which we measure the success of immersive experiences. But what if there was a way to tap into the subconscious and measure what we are ACTUALLY feeling? Paul Zak, a world-renowned scientist, was one of the first people to integrate neuroscience with economics to create a new discipline of “neuroeconomics”. He is best known for his work around trust and immersive experiences and an author of the best-selli...

Om Podcasten

The Remarkable Project helps business owners, optimisers and curious marketers to push past the "same-same" world of marketing into a world of unexpected customer experiences, word-of-mouth and a more compounded approach to marketing. Each episode weaves the path that experts including scientists, entrepreneurs, creatives, innovators and more, have used to build businesses that people feel compelled to talk about. Come and join the journey if you have been asking:- How to improve word of mouth for a small business- How do I improve my customer experiences?- What tools should I use for building a community?- How do I write a marketing plan around word of mouth?- How do I change my sales to have greater impact?- How do I measure Word of Mouth in my business?