004: Creating Value through Experience with Joseph Pine II

What would change in your business if you charged for admission? This week, Jay interviews B. Joseph Pine II, the co-author of the Experience Economy and director at Strategic Horizons. In this episode, Joseph argues why products and services are not enough in building a business that can organically grow through word of mouth. We discuss how companies can truly thrive if they focus on the transformation that their customers are seeking. He then shows us that when we ...

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The Remarkable Project helps business owners, optimisers and curious marketers to push past the "same-same" world of marketing into a world of unexpected customer experiences, word-of-mouth and a more compounded approach to marketing. Each episode weaves the path that experts including scientists, entrepreneurs, creatives, innovators and more, have used to build businesses that people feel compelled to talk about. Come and join the journey if you have been asking:- How to improve word of mouth for a small business- How do I improve my customer experiences?- What tools should I use for building a community?- How do I write a marketing plan around word of mouth?- How do I change my sales to have greater impact?- How do I measure Word of Mouth in my business?