009: How to Sell 50,000 Tickets in One Hour with Jessica Ducrou

How can we turn a creative concept into an authentic product that thousands of people are hungry to invest their hard earned money into, months before they get to experience it, and which relies on relatively limited marketing? Jess Ducrou is co-CEO of Secret Sounds, a Live Nation partner, and producer of Australia’s premier festivals including Splendour In The Grass and Falls Music and Arts Festival along with its portfolio of companies including Secret Sounds Touring, Secret Service A...

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The Remarkable Project helps business owners, optimisers and curious marketers to push past the "same-same" world of marketing into a world of unexpected customer experiences, word-of-mouth and a more compounded approach to marketing. Each episode weaves the path that experts including scientists, entrepreneurs, creatives, innovators and more, have used to build businesses that people feel compelled to talk about. Come and join the journey if you have been asking:- How to improve word of mouth for a small business- How do I improve my customer experiences?- What tools should I use for building a community?- How do I write a marketing plan around word of mouth?- How do I change my sales to have greater impact?- How do I measure Word of Mouth in my business?