013: Leading a Remarkable Team with Paul Scurrah

How do you get your team to feel as passionately about your business as you do? So they become the front-line in spreading the word? Today on the Remarkable Project, I am honoured to bring you a conversation with the CEO of Pacific National - Paul Scurrah. Paul was the CEO of Virgin Australia when the pandemic hit and before that was CEO at Queensland Rail and also had Non-executive Director roles at the Queensland Suns, AWH and Australia Post. Paul Scurrah is the Managing Director and...

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The Remarkable Project helps business owners, optimisers and curious marketers to push past the "same-same" world of marketing into a world of unexpected customer experiences, word-of-mouth and a more compounded approach to marketing. Each episode weaves the path that experts including scientists, entrepreneurs, creatives, innovators and more, have used to build businesses that people feel compelled to talk about. Come and join the journey if you have been asking:- How to improve word of mouth for a small business- How do I improve my customer experiences?- What tools should I use for building a community?- How do I write a marketing plan around word of mouth?- How do I change my sales to have greater impact?- How do I measure Word of Mouth in my business?