020: Creating Devoted Fans with David Meerman Scott.

How do we harness the power of human connection to create stronger and more valuable relationships with our customers and clients? David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it, including ‘The New Rules of Marketing and PR’, which is now in its 7th edition and has sold over 400,000 copies sold in English (having been translated into 29 languages). Now David says the pendulum has swung too far in the direction of superficial o...

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The Remarkable Project helps business owners, optimisers and curious marketers to push past the "same-same" world of marketing into a world of unexpected customer experiences, word-of-mouth and a more compounded approach to marketing. Each episode weaves the path that experts including scientists, entrepreneurs, creatives, innovators and more, have used to build businesses that people feel compelled to talk about. Come and join the journey if you have been asking:- How to improve word of mouth for a small business- How do I improve my customer experiences?- What tools should I use for building a community?- How do I write a marketing plan around word of mouth?- How do I change my sales to have greater impact?- How do I measure Word of Mouth in my business?