029: The Process of Understanding your Customer with Keith Day

In this episode of The Remarkable Project Jay speaks with marketing and communications expert, and current customer and data lead for Australia’s BOM (AKA Bureau of Meteorology) Keith Day, about the importance of impactful thinking, why strategy should always lead tactics, and what deep listening actually means in a business context. Keith Day boasts over 35 years’ experience in marketing and communications, predominantly within consumer marketing, digital and social, and government environme...

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The Remarkable Project helps business owners, optimisers and curious marketers to push past the "same-same" world of marketing into a world of unexpected customer experiences, word-of-mouth and a more compounded approach to marketing. Each episode weaves the path that experts including scientists, entrepreneurs, creatives, innovators and more, have used to build businesses that people feel compelled to talk about. Come and join the journey if you have been asking:- How to improve word of mouth for a small business- How do I improve my customer experiences?- What tools should I use for building a community?- How do I write a marketing plan around word of mouth?- How do I change my sales to have greater impact?- How do I measure Word of Mouth in my business?