031: Business Truths for Surviving Change with Ian Whitworth

In this episode of The Remarkable Project Jay speaks with Sydney-based entrepreneur and writer Ian Whitworth, about how much is too much hustle, what constitutes the ultimate form of marketing, and why it pays to actually use your own product. Ian Whitworth’s book ‘Undisruptable: Timeless Business Truths For Thriving In A World Of Non-Stop Change’, released in mid-2021 and the depths of a global pandemic, has been described by some as an instant Australian business classic. It has remained Bo...

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The Remarkable Project helps business owners, optimisers and curious marketers to push past the "same-same" world of marketing into a world of unexpected customer experiences, word-of-mouth and a more compounded approach to marketing. Each episode weaves the path that experts including scientists, entrepreneurs, creatives, innovators and more, have used to build businesses that people feel compelled to talk about. Come and join the journey if you have been asking:- How to improve word of mouth for a small business- How do I improve my customer experiences?- What tools should I use for building a community?- How do I write a marketing plan around word of mouth?- How do I change my sales to have greater impact?- How do I measure Word of Mouth in my business?