053: Creating a "Can't Live Without" Business with Sendle's James Chin Moody

In this episode of The Remarkable Project Jay speaks with Sendle chief James Chin Moody, about why asking customers how disappointed they’d be if your product or service disappeared can be so telling, how partnerships are where stakeholder capitalism can really come into its own, and Sendle’s five virtues-based H’s and their impact on the business. James Chin Moody is the Co-Founder and CEO of Sendle, Australia's first 100% carbon neutral courier service, specifically designed for small...

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The Remarkable Project helps business owners, optimisers and curious marketers to push past the "same-same" world of marketing into a world of unexpected customer experiences, word-of-mouth and a more compounded approach to marketing. Each episode weaves the path that experts including scientists, entrepreneurs, creatives, innovators and more, have used to build businesses that people feel compelled to talk about. Come and join the journey if you have been asking:- How to improve word of mouth for a small business- How do I improve my customer experiences?- What tools should I use for building a community?- How do I write a marketing plan around word of mouth?- How do I change my sales to have greater impact?- How do I measure Word of Mouth in my business?