059: The Real Influence of Memorable Moments with Michael Croaker

In this episode of The Remarkable Project Jay speaks with Michael Croaker, a long-standing leader in the world of theme park entertainment and experiences, about why learning how to be truly memorable can have profound business benefits, how storytelling and “predictable irrationality” contribute to the creative process, and the fine balance between messaging and memorable moments. Michael Croaker is an award winning 30-year theme park veteran. At 18 he was the youngest Live Show Announcer in...

Om Podcasten

The Remarkable Project helps business owners, optimisers and curious marketers to push past the "same-same" world of marketing into a world of unexpected customer experiences, word-of-mouth and a more compounded approach to marketing. Each episode weaves the path that experts including scientists, entrepreneurs, creatives, innovators and more, have used to build businesses that people feel compelled to talk about. Come and join the journey if you have been asking:- How to improve word of mouth for a small business- How do I improve my customer experiences?- What tools should I use for building a community?- How do I write a marketing plan around word of mouth?- How do I change my sales to have greater impact?- How do I measure Word of Mouth in my business?