064: The Power of Account Based Marketing with Shahin Hoda

In this episode of The Remarkable Project Jay speaks with Account-Based Marketing (ABM) expert Shahin Hoda, about why client lifetime value is a crucial consideration when shaping an ABM strategy, how ABM addresses three main areas in driving growth, and the importance of being able to clearly identify target markets when assessing ABM options. Shahin Hoda is the Founder of xGrowth, a B2B growth agency helping organisations close more mid-market and large enterprise deals. He’s making that ha...

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The Remarkable Project helps business owners, optimisers and curious marketers to push past the "same-same" world of marketing into a world of unexpected customer experiences, word-of-mouth and a more compounded approach to marketing. Each episode weaves the path that experts including scientists, entrepreneurs, creatives, innovators and more, have used to build businesses that people feel compelled to talk about. Come and join the journey if you have been asking:- How to improve word of mouth for a small business- How do I improve my customer experiences?- What tools should I use for building a community?- How do I write a marketing plan around word of mouth?- How do I change my sales to have greater impact?- How do I measure Word of Mouth in my business?