067: The System for Creating Consistently Innovative Ideas with Carla Johnson

In this episode of The Remarkable Project Jay speaks with Carla Johnson, one of the world’s leading Innovation Architects, about some of the biggest misconceptions about how successful ideas are born, the building blocks and process for true innovative thinking, and the power of putting observation practices into your daily schedule. Carla Johnson helps leaders paralysed by traditional thinking and teams that lack purpose and progress. Carla’s spent 20 years helping leaders shatter limi...

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The Remarkable Project helps business owners, optimisers and curious marketers to push past the "same-same" world of marketing into a world of unexpected customer experiences, word-of-mouth and a more compounded approach to marketing. Each episode weaves the path that experts including scientists, entrepreneurs, creatives, innovators and more, have used to build businesses that people feel compelled to talk about. Come and join the journey if you have been asking:- How to improve word of mouth for a small business- How do I improve my customer experiences?- What tools should I use for building a community?- How do I write a marketing plan around word of mouth?- How do I change my sales to have greater impact?- How do I measure Word of Mouth in my business?