076: Using Technology to Revolutionise Automotive Marketing with Faruk Heplevent

In this episode of The Remarkable Project Jay speaks with Faruk Heplevent, a celebrated creative force in the automotive marketing industry, about why cutting-edge technology can allow even industries steeped in tradition to be revolutionised, how creative minds adapt and thrive in an ever-evolving landscape, and the importance of focusing on one's strengths even when diversification comes calling. Faruk Heplevent is a formidable force in the automotive marketing industry, and one who has bee...

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The Remarkable Project helps business owners, optimisers and curious marketers to push past the "same-same" world of marketing into a world of unexpected customer experiences, word-of-mouth and a more compounded approach to marketing. Each episode weaves the path that experts including scientists, entrepreneurs, creatives, innovators and more, have used to build businesses that people feel compelled to talk about. Come and join the journey if you have been asking:- How to improve word of mouth for a small business- How do I improve my customer experiences?- What tools should I use for building a community?- How do I write a marketing plan around word of mouth?- How do I change my sales to have greater impact?- How do I measure Word of Mouth in my business?