20 | Growing And Scaling Your Creative Product Business
The Christmas sales period, and the likely increase you’ve experienced both in traffic and purchases, might have offered you a brief taster of what it might be like to operate your business at a higher capacity - perhaps you’re now wondering how to take things to the next level? Whether you’ve been in business for a while, with dreams of multi-million-pound success, or are just getting started as an entrepreneurial hobbyist, it’s important to have an idea of how to manage greater demands on you and your business without getting overwhelmed and losing sight of what’s important. So, it’s in episode 20 of the Resilient Retail Game Plan that we’re going to look at breaking down the components that contribute to the growth stage of your business, the many challenges you may encounter, and how best to adapt to the changing demands of your business and it’s customers. We’ll start by taking a look at the motivations behind your decision to start a business and what you want its future to look like as well as reviewing the importance of how your business is structured and how to identify where pinch points and bottlenecks may be choking off your progress. Delegating responsibility, understanding your numbers, and having a product strategy in place also all inform the shape of your growing business, so I’ll also be asking you how well you know you and your business - the more you understand and improve the processes, workflows and structuring at work within your business, the more streamlined and easily it can grow.